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Mastering Conference Interactions: A Guide to Meaningful Connections
Over the next month I will be attending a number of conferences and this has me reflecting on the various types of interactions we all...
Trey Hinson
2 min read
14 views


How do you know people want your product?
Let me tell you a story. Years ago, I was part of a team launching a new health insurance product. We were sure it was going to...
Trey Hinson
4 min read
6 views


Feature & Function Selling Doesn't Work
After two decades in the health insurance industry, I've seen every trick in the book. But there's one approach that consistently falls...
Trey Hinson
3 min read
5 views


Are HDHP HSAs really enough? The answer is yes when paired with the right partners.
Employers who shift to self-funded plans often are offering dual options including an HDHP-HSA, especially if their advisor plan matched....
Trey Hinson
2 min read
14 views


Turn the Great Resignation into Your Great Expansion
Think this is just another article from a sales executive with the end goal of promoting the company in a slick way? If you know me well,...
Trey Hinson
4 min read
9 views


It is Time to be Real: Sales Strategies that are Moving the Needle
Is it possible to stand out from the pack anymore with all the noise? Here’s a few best practices to connect with your target brokers,...
Trey Hinson
3 min read
11 views


Transparency Rules —Four Key Points Payers Need to Prepare for Now
Transparency. The topic seems to come up in every sentence within the healthcare benefits space today. With CMS recently rolling back...
Trey Hinson
3 min read
6 views


What the last 18 months of B2B healthcare marketing has taught me.
Short answer: The more things change, the more things stay the same. We’ve been ‘in this together’ now over 18 months, and while...
Trey Hinson
5 min read
12 views
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